In 2005, many companies began to shift budgets to digital media. A large portion of the U.S. still utilizes broadcast a great deal for news and entertainment, but many consumers now spends a portion of their day online and accessing online through mobile devices.
The challenge for agencies is to understand consumer behavior by age level or generation for each medium and measuring those channels appropriately.
There are many agencies that can perform online marketing services who identify themselves as digital agencies. Conversely, media agencies have ventured in to the digital space due to the demand from advertisers.
The difficulty for advertisers is finding a marketing firm who has the expertise to do both traditional and digital marketing in an efficient and effective manner.
The staff at Millennium has extensive experience in traditional and digital marketing and can help develop integrated campaigns that work.