Millennium Business Communications News

OnePath Offering Lawyers Online Mobile Marketing Education August 8th

July 28, 2013 Development, Interactive, Millennium Business Communications, Online Marketing 0 Comments

OnePath Practice Management Advisors, a leading Continuing Legal Education (CLE) provider for law firms and respected provider of outsourced legal support services will be offering a 50-minute online Practice Management Program Thursday, August 8, 2013 at 3pm EST educating lawyers on the advantages of mobile technology and why it should be a part of any legal marketing plan. This program showcases how mobile marketing tactics and technology can expand existing marketing reach, build brand awareness and assist in lead generation.

The course will focus on several key topics such as examining trends in consumer behavior, specifically the meteoric rise in the use of smartphones and mobile web platforms including the mobile dial code **411LAW (**411529). “Mobile technology works in simple practical terms, has better consumer recall and instantly connects consumers to a law firm through voice, text and mobile web anytime anywhere,” said Benjamin Stolz, President of OnePath. “For these reasons a perspective client is more likely to respond to a memorable, brand-able number like **411 Law as opposed to a longer 10-digit or 800 phone number.”

Notable speakers will include Paul Madelone, Chief Marketing Officer for Millennium Business Communications and James DeWeese, CEO of the 411 LAW Network who will be contributing their expertise in the field of mobile marketing during the course. “One key advantage of mobile marketing is that it can differentiate your firm so it’s easier for perspective clients to contact you when they need help. It will grow your client base and help you stand out from competition in the cluttered legal market,” said Madelone.

A case study involving a personal injury practice will also be examined, that demonstrates how mobile technology can provide valuable assistance to perspective clients by providing immediate access to a firm’s legal services at the push of a button. Finally, panelists will discuss the economics of mobile marketing, the return on investment (ROI) for mobile marketing vs. traditional media buys, as well as directory advertising. This program is offered for 1.0 credit of CLE in California and may be eligible in other states offering continuing legal education credits for law practice management topics. To register for the August 8th webinar or receive a CD-ROM version visit

About OnePath Practice Management Advisors

OnePath is a leading Continuing Legal Education (CLE) provider for solo and small law firms and a respected provider of outsourced legal support services to growing law firms. OnePath is attorney owned, with offices in Austin, Texas and Sarasota, Florida.

OnePath is an approved California CLE provider and our programs are also accredited in many other states. We provide seminars, teleconferences and workshops throughout the United States tailored to the specific needs of attorneys that are opening new law firms or expanding into unfamiliar practice areas. In addition to high quality CLE, OnePath also provides Attorney Marketing and Consulting, Website and Blog design and SEO Services. To learn more visit

About The 411 LAW Network

The 411 LAW Network is a national network comprised of prominent attorney’s who have exclusive access to **411LAW (**411529) in their DMA. By simply calling **411LAW on their mobile phones, potential clients can quickly and easily get the legal help they need. To find out more information or become a part of the 411 LAW Network visit us at or call us at **411LAW (**411529), 1 (855)Get-411LAW (1-855-438-4115) to discuss exclusive territory opportunities.

About Millennium Business Communications

Millennium Business Communications is one of Albany, New York’s premier, full-service marketing communication firms offering a full array of marketing, advertising, web development, public relations, mobile marketing, business consultancy, video and event production services. Millennium has won several national and industry awards for its Video, Television, Web and Print Media production, including recent Communicator and NORI Awards.

Millennium launched Binary Communications in 2011, which is focused exclusively on mobile marketing solutions. Visit Millennium at and Binary at for more information.

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